Which metrics are most important for your business? How are you performing against those metrics? What is your basis for making key decisions? How confident are you in those decisions?
Use data analytics to get a firmer grasp on the factors that drive your business and how they complement or offset each other. It all starts with knowing which questions to ask; then knowing where to find the answers.
Descriptive Analytics provides a clear view of the current state of your business. It’s most effective when deployed to answer specific “current state” questions, such as:
Predictive Analytics is a methodology for predicting our business future by analyzing past data and interpreting it through statistical analysis. It helps answer questions like: