Know Your Company

  • What is your SWOT Analysis?
  • What are your core competencies?
  • What are your key differentiators?
  • What are your financials?
  • What are your values?
  • What is mission?
  • What is your culture?
   Know Your Customers

  • What are your most profitable niche markets?
  • What is your Ideal Customer definition?
  • What do your customers care about most?
  • How do your customers rate investment decisions?
  • What are your customers’ Key Productivity Indicants (KPIs)?
  • Who are your customers’ key buying influences?
  • How do your customers make decisions?
   Know Your Product  Value

  • How does your product/service connect with your customers’ KPIs?
  • What is the quantified benefit of your product/service?
  • What is the best institutional financial message of your product/service?
  • What is the “cost of delay” relative to your product/service? 
   Know Where Your Are Now

  • What is your market share?
  • What is your market position relative to your closest competitors?
  • What is your product/service value relative to your closest competitors?
  • What is your current business mode (growth, decline, stagnate)?
  • What is the current market mode?
   Know Where Your Want To Go

  • What is your 1, 3 and 5 year vision?
  • Does your mission statement need revision?
  • What are your 1, 3 and 5 year business goals?
  • What are your short, medium and long-term forecasts?
  • How do you want to be viewed by customers?
  • How do you want to be viewed by stakeholders?
  • Where and how do you want to grow?
   Optimize Resource Allocation

  • Do you have the in-house resources to accomplish business goals?
  • Which, if any, capabilities should be outsourced?
  • Should you pursue strategic alliances to stretch capabilities into critical areas that are not in core competencies?
  • How should resources be best aligned to produce maximum effectiveness of execution?
   Draft & Implement Strategic Plan

  • Draft plan that incorporates all necessary elements and translates them to actionable components.
  • Ensure plan is seamless across work functions and align in the direction of company goals.
  • Employ a real-time monitoring system to measure company execution against the plan.  Tweak as necessary.
  • Conduct quarterly or semi-annual reviews to test that the underlying assumptions driving the plan are still valid.